Raj K Pathak

Connecting Entrepreneurs with Information,Knowledge & Networking

National Entrepreneurship Day Celebrated on Nov 9

November 11th, 2017

New Delhi, November: The much awaited National Entrepreneurship day was successfully celebrated at MSME-DI, Cannaught Place on November 9. The event was organized by MSME-DI, New Delhi in collaboration with Indian Entrepreneurs Club (IEC) in an effort to supplement the startup ecosystem.


National Entrepreneurship Day was celebrated to recognize and felicitate the outstanding efforts by entrepreneurs and entrepreneurship ecosystem builders.  The celebration was held to bring together young minds and encourage more of entrepreneurship amongst the youth. Eminent personalities like Dr. H.P Kumar, Chairman, MSME Committee, PHD Chamber & Author “Startup India Tool Kit”, Shri Vijay Kumar, Director, MSME, Shri Arun Bhardwaj, Author- The Xtraordinary Entrepreneur graced the event.

‘The Government has taken a lot of initiatives to promote entrepreneurship amongst the people and particularly youth.However youth is not aware of such schemes therefore this event has been organized to create awareness ’, said Vijay kumar, Director, MSME DI.

‘A large number of young people generally remain unaware about the possibilities of starting new business enterprise as a career option for lack of suitable ideas and wherewithal. They need mentoring and information about choosing a business project and completing all required procedures to start a new business enterprise. Therefore such interactive awareness programs need        to be organized regularly said Dr H P Kumar, Former Chairman NSIC & Author of ‘The START UP GUIDE’’. He also shared the features of The STARTUP GUIDE which has 101 profitable business ideas and renders complete mentoring to new entrepreneurs for preparing a business plan and giving all required information about a project including marketing potential, infrastructure, plant machinery and equipment, capital investment, working capital and financial outcomes etc.

‘The entrepreneurship ecosystem has grown by leaps and bounds in the past few years and will continue to do so in the near future. IEC plays an important role in connecting college youth with important stake holders in startup eco-system said Raj K Pathak, Chairperson, Delhi-NCR, India Entrepreneurs Club.


Satyam Sikarwar, Managing Director, SAP Infra Technologies and one of the speaker shared his entrepreneurial journey on how he started with just Rs 20,000 nine years back and today his group companies has an annual turnover of Rs 25 Crores. He has never taken a bank loan nor has applied for any Govt scheme. He felt that such awareness programs can help startups take advantage of attractive schemes and grow their business faster.

The event was attended by 70 young men and women coming from different walks of life including college students, Heads of Entrepreneurship Cell of select Colleges and even few startups.


About IEC

Indian Entrepreneurs Club is an information destination, dissenting latest news, success & failure stories about entrepreneurs, business owners and specially women startups.

ICE has launched a platform to help find Co-founder.
Today we are present in 15 cities across the country and have organized 50 plus events and have a 10000 plus strong membership base.
Company Website: http://indiaeclub.com


For more details, please contact

Himanshu Pathak



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Annual Press Meet of EazyERP

May 17th, 2017

10 year milestone
100 employees milestone
1st international channel partner milestone
Lots of such things to celebrate and discuss in our press conference addressed by CA Kunal Singhal, MD Eazy ERP


The media was present in full attendance including print media, online media and even TV Channels.

Another feather in my cap as Brand Advisor to growing SME Company Eazy Business Solution and a good start to new financial year.


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My #Kindsouls moment

April 12th, 2017
Act of Kindness

Act of Kindness


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Year of Growth : FY 2016-17

April 7th, 2017
EazyERP stall at SME FUTURES- CNBC Series in Mumbai

EazyERP stall at SME FUTURES- CNBC Series in Mumbai

Year of Growth :FY 2016-17

FY 2016-17 started with wonderful opportunity for me when young and dynamic entrepreneur CA Kunal Singhal, Managing Director, Eazy Business Solutions with flagship product EazyERP targeted for SME Sector invited me to join him and take care of his companies PR & Branding.  We had known each other for quiet sometime and I had earlier handled EazyERP’s PR too as an assignment. But in new role as Brand Advisor, I had to plan strategy for EazyERP Brand recall in SME Sector.

Like any other growing SME company, EazyERP too had limited budgets for branding. Therefore, as EazyERP already had bagged few well known names in Food Processing sector such as  MDH, Ashok Masaley, R-Pure etc, it was decided to focus mainly on Food Processing sector in FY 2016-17. That led us to participate in mega food processing fairs such as ANAAPOORNA, Mumbai , AHAAR, New Delhi and also GulFood, Dubai.

Additionally, we did participate in important SME events across the country such as CII SME Global Summit, SME FUTURES- CNBC  Series by The Guild etc etc.

In FY 2016-17, EazyERP has opened its offices in Mumbai, Ahmedabad, Bangalore and soon launching in Chennai, Hyderabad as well as Kolkotta. Internationally the company is all set to launch its first international office in Dubai.

The new FY 17-18 starts with great hope to make further inroads into Food Processing sector as well as Garment Exports & Pump Industry ( Ahmedabad & Coimbatore). Additionally, EazyERP is now focussing on its growth in AMEA region that is Asia, Middle East & Africa.

To me, it has been quiet a satisfying year and lot of opportunities to continue to learn and network with SME community. Being Brand Advisor with growing SME company led by young and dynamic entrepreneur ,with innovative ideas gives me lot of happiness & satisfaction. What’s more, I am able to use my knowledge & networking of years in PR & Media  & SME Sector to practical use for the growth of SME company.

On personal front, I continue to mentor few startups, also look forward to travelling abroad few times in FY 2017-18 and have plans to launch a media portal for SME sector.

Keep watching!






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Start your Personal Branding Now !!

October 5th, 2016

Start your Personal Branding Now !!

“Personal Branding is all about discovering what makes you special, and then communicating it
to the right people, through multiple channels.” – Dan Schawbel,
a New York Times bestselling author of “Promote Yourself” & “Me 2.0″

In the age of internet and social media – reputation, trust and recognition of the promoter of an enterprise is equally important as that of the Enterprise itself.

Welcome to the age of Personal Branding.  It is not just sufficient to have a brand for your product or company.  What is most important is the You – the brand.  Customers, investors, bankers and small shareholders are able to identify with a company when the promoter is a trusted brand.

However often Personal Branding is mistaken as self promotion. Personal branding is about strategy to get meaningful relationships with your customers and network where as self promotion is building network of thousands of superficial connections.

Some of the most recognized  personal brand among global as well as Indian entrepreneurs are:

Richard  Branson – Virgin Group

Anand Mahindra – Mahindra Group

Shiv Nadar – HCL Technolgies

Vijay Kumar Sharma- PayTM

Ritesh Agarwal- OYO Rooms

So, how do you become a brand?

You start by creating your Brand Statement.  A typical brand statement can be like

“Mr. Atul Kakkar is a West Africa Commodity Trading Expert”

Then create a strategy for online and offline branding.

Online Branding

You need to have presence across social media particularly LinkedIn, Twitter, Facebook and Youtube and engage your target customers/consumers and prospective investors and business associates.  A strong presence across social media with regular updates and messages from you followed by timely replies to comments from the followers will make you a strong online brand.

You can also build a personal website and publish your profile, photos, videos, awards/achievements and activities.   Regular update of the website is very essential to bring in repeat visitors.

How to leverage your online presence?

It is very important to publish content regularly.  The content can be announcements from you about your products/services, seasonal greetings, links to your articles/press coverage and some write-up on topics related to your industry or of general interest (like ‘Effect of GST in your industry’)

You can leverage the presence of website and social media pages and can do cross branding across them.

Offline Branding

To get visible across main stream media, you need to define and implement a Public Relations strategy.  Regular interviews of you on current affairs – particularly related to your industry in Print/TV media, articles by you in the press and lectures and panel participations in Industry Seminars and Conferences will firmly establish you as a Brand among the print media readers and TV viewers.

Any media coverage/activity on you need to be immediately posted in social media and published in your website. Synergy between online and offline presence helps in giving your Brand increased visibility and results in higher Brand recall.

Wow!  Let me start doing it..

This is the thought that comes to the mind of most of us.  We the entrepreneurs think that by squeezing existing resources and contacts, we can create Personal Brand ourselves.  To some extent it works among personal contacts.

However to achieve a progressive creation of your Personal Brand – engaging professional experts will result in focused and measurable results.

Is it going to be a tough, expensive exercise?  Do you need to spend millions of rupees?

There are companies who provide these services at pocket friendly budget and engaging them will help you to focus on the strategy instead of trying to do it with your in-house resources which usually is self promotion only.

If people like you, they will listen to you,
but if they trust you, they’ll do business with you.
- Zig Ziglar

Start your Personal Branding Now !!


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March 30th, 2016



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Finally a startup definition from the government to ensure that deserving startups get benifits

February 23rd, 2016

The government has finally come out with a Startup definition to ensure that only deserving companies get the benefits of the ‘Startup India Action Plan’ and to create a conducive environment for startups in India.

The government notification states the following as a startup definition:

  1. To have at least 20% equity funding by any incubation, angel or private equity fund, an accelerator or angel network duly registered with the Securities and Exchange Board of India endorsing the innovative nature of the business.
  2. All such companies would fall under the category of startups up to five years from the date of incorporation as long as their turnover does not exceeded Rs 25 crore
  3. In order to boost innovation, such companies should be engaged in development, deployment or commercialization of new products, processes or services driven by technology or intellectual property.

The process of recognizing a startup would be done through a mobile application/portal. However, till the time, the mobile application becomes operational, alternative arrangement will be made by the Department of Industrial Policy and Promotion (DIPP).


Prime Minister Narendra Modi launched the ‘Startup India’ initiative in January this year, announcing a string of incentives for startups to get greater access to capital, incubation and talent. Modi announced

  • Compliance regime based on self certification
  • No inspection till 3 years
  • Startup India Hub
  • Starting a startup in 1 day using Startup app portal
  • Fast track mechanism of startup patent application
  • 80% rebate on filing startups patents by startups
  • Relaxed norms for Public procurement for Startups
  • Faster exit for startups, introduction of Bankruptcy Bill,2015
  • Funding support through Fund of Funds with a corpus of Rs10,000 crore in 4 years
  • Credit Guarantee fund for startups
  • Tax Exemption on Capital Gains
  • Tax exemptions to startups for 3 years
  • Launch of Atal Innovation mission( AIM)
  • Creation of Pre- Incubation and Incubation labs, providing seed capital to startups
  • Setting up of 35 incubators, 7 new research parks
  • Innovation focused programmes in schools
  • Startup fests should be set up

( Copied from KNOW STARTUP dated  Feb 23.2.2016)


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#Startup India Top 19 takeaways

February 8th, 2016

India is one of the fastest growing entrepreneurial eco-system in the world and 3rd largest after USA & UK.

Indian Govt led by Shri Narendra Modi has understood that in a country like India, only option remains to solve the un-employment problem is to catalyse youth entrepreneurship and focus on innovative startups which have the capability to create jobs as well as wealth.


The much awaited unveiling of #StartupIndia by Prime Minister of India has brought lots of positivity  among the entrepreneurs in India. With the Government’s support, a startup can be built in a day which will definitely motivate many young entrepreneurs to turn ideas into action thereby increasing the jobs in India as well.


Prime Minister Narendra Modi had announced the ‘Startup India, Standup India’ initiative in his Independence Day address last year. Jan 16th, 2016 PM Modi unveiled the action plan for startups in the country. He announced a self-certification scheme in respect of nine labour and environment laws and said there will be no inspection during the first three years of launch of the venture.


Here are the top takeaways announced for Startups.

1. Compliance regime based on self certification

The objective of compliance regime based on self certification is to reduce the regulatory burden on startups. This self-certification will apply to laws like payment of gratuity, contract labour, employees provident fund, water and air pollution acts.

2. Startup India hub

A startup India hub will be created as a single point of contact for the entire startup ecosystem to enable knowledge exchange and access to funding.

3. Simplifying the startup process

A startup will be to able to set up by just filling up a short form through a mobile app and online portal.  A mobile app will be launched on April 1 through which startups can be registered in a day. There will also be a portal for clearances, approvals and registrations

4. Patent protection

The government is also working on a legal support for fast-tracking patent examination at lower costs. It will promote awareness and adoption of Intellectual Property Rights (IPRs) by startups and help them protect and commercialise IPRs.

5. Funds of funds with a corpus of Rs 10,000 crore

In order to provide funding support to startups, the government will set up a fund with an initial corpus of Rs 2,500 crore and a total corpus of Rs 10,000 crore over four years. The fund would be managed by private professionals drawn from the industry while LIC will be a co-investor in the fund. The credit guarantee fund for start-ups would help flow of venture debt from the banking system to start-ups by standing guarantee against risks.

6. Credit Guarantee Fund

A National Credit Guarantee Trust Company is being envisaged with a budgetary allocation of Rs 500 crore per year for the next four years.

7. Exemption from Capital Gains Tax

Currently, investments by venture capital funds in startups are exempt from this law. Now, the same is being extended to investments made by incubators in startups.

8. Tax exemption for startups

Income tax exemption to startups announced for three years

9. Tax exemption on investments above Fair Market Value

10. Startup fests

Innovation core programs for students in 5 lakh schools. There will also be an annual incubator grand challenge to create world class incubators

11. Launch of Atal Innovation Mission

Atal Innovation Mission started to give an impetus to innovation and encourage the talent among the people

12. Setting up of 35 new incubators in institutions

PPP model being considered for 35 new incubators, 31 innovation centres at national institutes

13. Setting up of 7 new research parks

Government shall set up seven new research parks – six in IITs, one in IISc with an initial investment of Rs 100 crore each.

14. Promote entrepreneurship in biotechnology

Five new bio clusters, 50 new bio incubators, 150 technology transfer offices and 20 bio connect offices will be established.

15. Innovation focused programmes for students

There will be innovation core programs for students in 5 lakh schools.

16. Panel of facilitators to provide legal support and assist in filing of patent application

17. 80 per cent rebate on filing patent applications by startups

18. Relaxed norms of public procurement for startups

19. Faster exits for startups





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PM Modi’s boost to startups in India: Ten points

January 16th, 2016

PM Narendra Modi addressed the ‘Startup India’ scheme and spelt out the key features of government’s action plan to encourage entrepreneurship in the country. Here are the key announcements made by PM Modi:


A dedicated fund of Rs 10,000 crore will be created for funding of startups.



Startups will be exempted from paying income tax on their income for the first 3 years.



Capital gains tax to be exempted for venture capital investments.



Startups can now exit within 90 days.



Eighty per cent reduction in patent fee announced for startup businesses.



Startups in manufacturing sector shall be exempted from criteria of ‘prior experience and turnover’.



Self-certification based compliance system in respect of 9 labour and environment laws introduced for startup business



Sector-specific incubators, 500 tinkering labs will be set up under Atal Innovation Scheme.



Atal Innovation Mission will be founded to give impetus to innovation and encourage talent among the youth.



Credit guarantee scheme will be introduced for startups. Funds worth Rs 500 crores will be given every year.



Reproduced from http://timesofindia.indiatimes.com/PM-Modis-boost-to-startups-in-India-points/listshow/50606030.cms

PM Modi

PM Modi



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Welcome new year 2016 with challenging arms!

January 4th, 2016

“Once upon a time in a faraway land, there lived a Chinese wise man and his disciple.

One day in their travels, they saw a hut in the distance. As they approached they realized that it was occupied in spite of its extremely poor appearance. In that desolate place where there were no crops and no trees, a man lived with his wife, three young children and a thin, tired cow. Since they were hungry and thirsty, the wise man and his disciple stopped for a few hours and were well received. At one point, the wise man asked: “This is a very poor place, far away from anything. How do you survive?” “You see that cow? That’s what keeps us going,” said the head of the family. “She gives us milk, some of it we drink and some were make into cheese. When there is extra, we go into the city and exchange the milk and cheese for other types of food. That’s how we survive.” The wise man thanked them for their hospitality and left.

When he reached the first bend in the road, he said to his disciple: “Go back, get the cow, take her to the cliff in front of us, and push her off.”

The disciple could not believe what he was hearing. “I cannot do that, master! How can you be so ungrateful? The cow is all they have. If I throw it on the cliff, they’ll have no way to survive. Without the cow, they’ll all die!” The wise man, an elderly Chinese man, took a deep breath and repeated the order: “Go ahead. Push the cow off the cliff.” Though outraged at what he was being asked to do, the student was resigned to obey his master. He returned to the hut and quietly led the animal to the edge of the cliff and pushed. The cow fell down the cliff and died. As the years passed by, remorse for what he had done never left the disciple.

One spring day, the guilt became too much to bear and he left the wise man and returned to that little shack. He wanted to find out what had happened to that family, to help them out, apologize, or somehow make amends. Upon rounding a turn in the road, he could not believe what his eyes were showing him. In place of the poor shack there was a beautiful house with trees all around, a swimming pool, several cars in the garage, a satellite dish, and on and on. Three good-looking teenagers and their parents were celebrating their first million dollars. The heart of the disciple froze. What could have happened to the family? Without a doubt, they must have been starving to death and forced to sell their land and leave.

At that moment, the student thought they must all be begging on the street corners of some city. He approached the house and asked a man that was passing by about the whereabouts of the family that had lived there several years before. “You’re looking at it,” said the man, pointing to the people gathered around the barbecue. Unable to believe what he was hearing, the disciple walked through the gate and took a few steps closer to the pool where he recognized the man from several years before, only now he was strong and confident, the woman was happy, and the children were now nice-looking teenagers. He was dumbfounded, and went over to the man and asked: “What happened? I was here with my teacher a few years ago and this was a miserable place. There was nothing. What did you do to improve your lives in such a short time?” The man looked at the disciple, and replied with a smile: “We had a cow that kept us alive. She was all we had. But one day she fell down the cliff and died. To survive, we had to start doing other things, develop skills we didn’t even know we had. And so, because we were forced to come up with new ways of doing things, we are now much better off than before.

” Moral of the story: Sometimes our dependency on something small and limited is the biggest obstacle to our growth. Perhaps the best thing that could happen to you is to push your “cow” down the cliff.

Once you free yourself of the thought “it’s little but it’s certain,” or of that idea “I am not doing great but there are people who are much worse than me” — then your life will really change. Is there a cow ( idea, mental block or mind set ) in your life that is keeping you miserable?. Think about it very seriously

Welcome new year 2016 with challenging arms.


(Copied from Sanjay Kher’s linkedin post)


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