Raj K Pathak

Connecting Entrepreneurs with Information,Knowledge & Networking

My New Year Resolution 2014

December 31st, 2013

My New Year Resolution 2014


Many of my friends have posted on FB and Twitter etc that its not worth making new year resolutions.

But for me,New Year Eve Party,New Year Day Lunch,New Year Greeting Cards-edm and printed,both and finally New Year Resolutions matters MOST!!

Last year I resolved to “Schedule “me” time by turning  off my cell phone when at home and on holidays and I managed that all through out the year.

I also resolved to “Be more than punctual— early to every meeting and I successfully managed that too.

Moreover I resolved and successfully managed to spend every Sunday enjoying time with my family & friends without allowing any external distractions.

I also resolved last year “To help reduce my carbon footprint: go car-less by travelling by metro and or  taking public transportation.I succesfully managed to travel almost all the time in 2013 by metro,auto or local transport or else shared car with friends.WoW!!

Only one resolution which I couldn’t manage was “Loosing 10 kgs weight” instead I seemed to have gained 5 kgs of weight.

However being resonably strong willed,I have year on year managed to accomplish what I resolved and so my New Year Resolution for 2014 shall be as under:

  1. Take the stairs instead of elevators and escalators to get daily exercise.
  2. Write one handwritten letter a month to someone special starting with first to my Mom living in Chandigarh.
  3. Read one new book each month.
  4. Use products that are eco-friendly and don’t contain harsh chemicals.
  5. Listen to more of my favorite type of music. Music boosts spirits and helps reduce depression.
  6. Drink more of water or green tea instead of black tea.
  7. Bring my lunch from home more often.
  8. Give someone a compliment once a day, but really mean it.
  9. Listen more instead of talking all the time!!!!!
  10. Finally loose 10 kgs weight in 2014!!!!!!!!!!!!!!!!!!!




5 mistakes SME entrepreneurs make with the media

December 22nd, 2013

5 mistakes SME entrepreneurs make with the media

Media opportunities don’t come round very often for SME entrepreneurs, at least not when compared with large organisations. But when they do, entrepreneurs are often unprepared and therefore unable to make the most of them.

If  as SME entrepreneur you wish to exploit press coverage you need to avoid making these common media mistakes – the five deadly mistakes of media opportunities…

Slow speed of response

When media inquiries come in, you have to prioritize them. If you want to get your viewpoint or your message across, that means responding when they call. Journalists often put calls in to several organisations, and it’s the one that responds the fastest that will be quoted in the story or will appear on TV,” says Monali Giri,my friend and PR & Brand Head at APE Communication.

Greedy about overt publicity

It is important to have an understanding of the media mindset and be able to grasp what it is the journalist wants. Often, business owners are overly promotional, thinking that if they talk about their product, the media will give them some free advertising. But that doesn’t tend to happen. What the real media savvy entrepreneur does is to look at current issues and topics their target media is writing or broadcasting about and finds ways of engaging in a debate in an area that journalists are already interested in.

Not well prepared to handle unexptected

You may be an expert in your field, and confident that you have enough knowledge and experience to be able to rattle off your answers in an interview without doing any preparation beforehand. The problem with this approach is that you will probably forget half of the points that you wanted to make. You need to think about those key points beforehand, practice them, and then in the interview they will be much easier to recall.Shortcuts in preparing for media brief doesn’t work.

Shortage of media-savvy spokespeople

There may be one member of the organisation who is outstanding at handling the media, confident and able to articulate clearly and succinctly, but if that one person happens to be out of the office when the media calls, the media opportunity is lost. It is a good idea to have two or three individuals to act as spokespeople for the organisation, people who are authoritative and reliable – and who the media will come back to for future stories.

Give away your secrets

While some business interviewees can be fairly tight-lipped, often forcing the journalist to prise information out of them, others are quite the opposite. They have so much to say that they end up saying too much, potentially giving away company secrets.

They may end up sharing plans for products or for the business that are not ready for release – realising afterwards they shouldn’t have done, but by then it is too late.

The best advice is to prepare, practice and perhaps do some media training, and that will help people to avoid getting drawn into topics that are not appropriate to be talking about to the media.

SME entrepreneurs interested in PR & Brand Development,may please connect with me at :pathak560@gmail.com