Raj K Pathak

Connecting Entrepreneurs with Information,Knowledge & Networking

National Entrepreneurship Day Celebrated on Nov 9

November 11th, 2017

New Delhi, November: The much awaited National Entrepreneurship day was successfully celebrated at MSME-DI, Cannaught Place on November 9. The event was organized by MSME-DI, New Delhi in collaboration with Indian Entrepreneurs Club (IEC) in an effort to supplement the startup ecosystem.

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National Entrepreneurship Day was celebrated to recognize and felicitate the outstanding efforts by entrepreneurs and entrepreneurship ecosystem builders.  The celebration was held to bring together young minds and encourage more of entrepreneurship amongst the youth. Eminent personalities like Dr. H.P Kumar, Chairman, MSME Committee, PHD Chamber & Author “Startup India Tool Kit”, Shri Vijay Kumar, Director, MSME, Shri Arun Bhardwaj, Author- The Xtraordinary Entrepreneur graced the event.

‘The Government has taken a lot of initiatives to promote entrepreneurship amongst the people and particularly youth.However youth is not aware of such schemes therefore this event has been organized to create awareness ’, said Vijay kumar, Director, MSME DI.

‘A large number of young people generally remain unaware about the possibilities of starting new business enterprise as a career option for lack of suitable ideas and wherewithal. They need mentoring and information about choosing a business project and completing all required procedures to start a new business enterprise. Therefore such interactive awareness programs need        to be organized regularly said Dr H P Kumar, Former Chairman NSIC & Author of ‘The START UP GUIDE’’. He also shared the features of The STARTUP GUIDE which has 101 profitable business ideas and renders complete mentoring to new entrepreneurs for preparing a business plan and giving all required information about a project including marketing potential, infrastructure, plant machinery and equipment, capital investment, working capital and financial outcomes etc.

‘The entrepreneurship ecosystem has grown by leaps and bounds in the past few years and will continue to do so in the near future. IEC plays an important role in connecting college youth with important stake holders in startup eco-system said Raj K Pathak, Chairperson, Delhi-NCR, India Entrepreneurs Club.

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Satyam Sikarwar, Managing Director, SAP Infra Technologies and one of the speaker shared his entrepreneurial journey on how he started with just Rs 20,000 nine years back and today his group companies has an annual turnover of Rs 25 Crores. He has never taken a bank loan nor has applied for any Govt scheme. He felt that such awareness programs can help startups take advantage of attractive schemes and grow their business faster.

The event was attended by 70 young men and women coming from different walks of life including college students, Heads of Entrepreneurship Cell of select Colleges and even few startups.

 

About IEC

Indian Entrepreneurs Club is an information destination, dissenting latest news, success & failure stories about entrepreneurs, business owners and specially women startups.

ICE has launched a platform to help find Co-founder.
Today we are present in 15 cities across the country and have organized 50 plus events and have a 10000 plus strong membership base.
Company Website: http://indiaeclub.com

 

For more details, please contact

Himanshu Pathak

07087090923

Annual Press Meet of EazyERP

May 17th, 2017

10 year milestone
100 employees milestone
1st international channel partner milestone
Lots of such things to celebrate and discuss in our press conference addressed by CA Kunal Singhal, MD Eazy ERP

EazyPR1

The media was present in full attendance including print media, online media and even TV Channels.

Another feather in my cap as Brand Advisor to growing SME Company Eazy Business Solution and a good start to new financial year.

Year of Growth : FY 2016-17

April 7th, 2017
EazyERP stall at SME FUTURES- CNBC Series in Mumbai

EazyERP stall at SME FUTURES- CNBC Series in Mumbai

Year of Growth :FY 2016-17

FY 2016-17 started with wonderful opportunity for me when young and dynamic entrepreneur CA Kunal Singhal, Managing Director, Eazy Business Solutions with flagship product EazyERP targeted for SME Sector invited me to join him and take care of his companies PR & Branding.  We had known each other for quiet sometime and I had earlier handled EazyERP’s PR too as an assignment. But in new role as Brand Advisor, I had to plan strategy for EazyERP Brand recall in SME Sector.

Like any other growing SME company, EazyERP too had limited budgets for branding. Therefore, as EazyERP already had bagged few well known names in Food Processing sector such as  MDH, Ashok Masaley, R-Pure etc, it was decided to focus mainly on Food Processing sector in FY 2016-17. That led us to participate in mega food processing fairs such as ANAAPOORNA, Mumbai , AHAAR, New Delhi and also GulFood, Dubai.

Additionally, we did participate in important SME events across the country such as CII SME Global Summit, SME FUTURES- CNBC  Series by The Guild etc etc.

In FY 2016-17, EazyERP has opened its offices in Mumbai, Ahmedabad, Bangalore and soon launching in Chennai, Hyderabad as well as Kolkotta. Internationally the company is all set to launch its first international office in Dubai.

The new FY 17-18 starts with great hope to make further inroads into Food Processing sector as well as Garment Exports & Pump Industry ( Ahmedabad & Coimbatore). Additionally, EazyERP is now focussing on its growth in AMEA region that is Asia, Middle East & Africa.

To me, it has been quiet a satisfying year and lot of opportunities to continue to learn and network with SME community. Being Brand Advisor with growing SME company led by young and dynamic entrepreneur ,with innovative ideas gives me lot of happiness & satisfaction. What’s more, I am able to use my knowledge & networking of years in PR & Media  & SME Sector to practical use for the growth of SME company.

On personal front, I continue to mentor few startups, also look forward to travelling abroad few times in FY 2017-18 and have plans to launch a media portal for SME sector.

Keep watching!

 

 

 

 

Start your Personal Branding Now !!

October 5th, 2016

Start your Personal Branding Now !!

“Personal Branding is all about discovering what makes you special, and then communicating it
to the right people, through multiple channels.” – Dan Schawbel,
a New York Times bestselling author of “Promote Yourself” & “Me 2.0″

In the age of internet and social media – reputation, trust and recognition of the promoter of an enterprise is equally important as that of the Enterprise itself.

Welcome to the age of Personal Branding.  It is not just sufficient to have a brand for your product or company.  What is most important is the You – the brand.  Customers, investors, bankers and small shareholders are able to identify with a company when the promoter is a trusted brand.

However often Personal Branding is mistaken as self promotion. Personal branding is about strategy to get meaningful relationships with your customers and network where as self promotion is building network of thousands of superficial connections.

Some of the most recognized  personal brand among global as well as Indian entrepreneurs are:

Richard  Branson – Virgin Group

Anand Mahindra – Mahindra Group

Shiv Nadar – HCL Technolgies

Vijay Kumar Sharma- PayTM

Ritesh Agarwal- OYO Rooms

So, how do you become a brand?

You start by creating your Brand Statement.  A typical brand statement can be like

“Mr. Atul Kakkar is a West Africa Commodity Trading Expert”

Then create a strategy for online and offline branding.

Online Branding

You need to have presence across social media particularly LinkedIn, Twitter, Facebook and Youtube and engage your target customers/consumers and prospective investors and business associates.  A strong presence across social media with regular updates and messages from you followed by timely replies to comments from the followers will make you a strong online brand.

You can also build a personal website and publish your profile, photos, videos, awards/achievements and activities.   Regular update of the website is very essential to bring in repeat visitors.

How to leverage your online presence?

It is very important to publish content regularly.  The content can be announcements from you about your products/services, seasonal greetings, links to your articles/press coverage and some write-up on topics related to your industry or of general interest (like ‘Effect of GST in your industry’)

You can leverage the presence of website and social media pages and can do cross branding across them.

Offline Branding

To get visible across main stream media, you need to define and implement a Public Relations strategy.  Regular interviews of you on current affairs – particularly related to your industry in Print/TV media, articles by you in the press and lectures and panel participations in Industry Seminars and Conferences will firmly establish you as a Brand among the print media readers and TV viewers.

Any media coverage/activity on you need to be immediately posted in social media and published in your website. Synergy between online and offline presence helps in giving your Brand increased visibility and results in higher Brand recall.

Wow!  Let me start doing it..

This is the thought that comes to the mind of most of us.  We the entrepreneurs think that by squeezing existing resources and contacts, we can create Personal Brand ourselves.  To some extent it works among personal contacts.

However to achieve a progressive creation of your Personal Brand – engaging professional experts will result in focused and measurable results.

Is it going to be a tough, expensive exercise?  Do you need to spend millions of rupees?

There are companies who provide these services at pocket friendly budget and engaging them will help you to focus on the strategy instead of trying to do it with your in-house resources which usually is self promotion only.

If people like you, they will listen to you,
but if they trust you, they’ll do business with you.
- Zig Ziglar

Start your Personal Branding Now !!

PM Modi’s boost to startups in India: Ten points

January 16th, 2016

PM Narendra Modi addressed the ‘Startup India’ scheme and spelt out the key features of government’s action plan to encourage entrepreneurship in the country. Here are the key announcements made by PM Modi:

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A dedicated fund of Rs 10,000 crore will be created for funding of startups.

 

2.

Startups will be exempted from paying income tax on their income for the first 3 years.

 

3.

Capital gains tax to be exempted for venture capital investments.

 

4.

Startups can now exit within 90 days.

 

5.

Eighty per cent reduction in patent fee announced for startup businesses.

 

6.

Startups in manufacturing sector shall be exempted from criteria of ‘prior experience and turnover’.

 

7.

Self-certification based compliance system in respect of 9 labour and environment laws introduced for startup business

 

8.

Sector-specific incubators, 500 tinkering labs will be set up under Atal Innovation Scheme.

 

9.

Atal Innovation Mission will be founded to give impetus to innovation and encourage talent among the youth.

 

10.

Credit guarantee scheme will be introduced for startups. Funds worth Rs 500 crores will be given every year.

 

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Reproduced from http://timesofindia.indiatimes.com/PM-Modis-boost-to-startups-in-India-points/listshow/50606030.cms

PM Modi

PM Modi

 

Indian e-commerce market size to grow to USD 80 billion by 2020

October 15th, 2015

The growing internet base, with more than 343 million internet users has a direct correlation to the growth of ecommerce in the country.

The Indian entrepreneurs have started setting up their shops online even before a physical setup. Many SME’s are taking the e-commerce route to establish themselves in the Indian market and are using internet not only as marketing tool but also as a tool to enable them to understand if a unique product has high demand in the market.

The e-commerce  sector in India is projected to cross USD80 billion by 2020 and USD3o0 billion by 2030.

SME’s are expected to contribute 22% to the country’s GDP by 2020.

27% of the Indian SME’s who are online today, use e-commerce.

With an investment of just Rs 3,000 an SME can enter into the e-commerce space.

SME’s usuing e-commerce record 60-80% reduction in marketing and distribution costs.

50 million of the 100 million online shoppers shall belong to tier I & II cities in 2016.

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This post is excerpt of report by KPMG & Snapdeal ‘ Impact of e-commerce on SME’s in India.

 

 

 

 

 

 

 

 

 

Speaking at 5th CSR Expert Talk

July 19th, 2015

CSR EXPERT TALK Series is an initiative launched by APE Communication and Delhi Management Association to connect people with information and knowledge on CSR & Social entrepreneurship.
5th CSR Expert Talk series theme was “SKILLING INDIA” .
We had Mr Hegde from NSDC, CEO’s of 2 recently formed Sector Skill Councils.

9 Tips for #startups

July 19th, 2015

It indeed was a pleasure to have an opportunity to address young startups of Indore at the invitation of Indore Entrepreneurs Network on Jan 14th eveing at 2 hours session held at Hotel Sarovar Portico, Indore.

20 young startups participated. It was sponsored by ACROPOLIS Group of Institutions.

Later next day, I went for one to one meetings with select startups and had meaningful meetings at their office.

Pleasure to

2 hour session "9 Tips for Startups"

2 hour session “9 Tips for Startups”

share review by one of the participants who very well captured the gist of my presentation and also shared review : Kavita Jhala

https://www.facebook.com/kavita.jhala/posts/10152753885734081?fref=nf&pnref=story