Year of Growth :FY 2016-17
FY 2016-17 started with wonderful opportunity for me when young and dynamic entrepreneur CA Kunal Singhal, Managing Director, Eazy Business Solutions with flagship product EazyERP targeted for SME Sector invited me to join him and take care of his companies PR & Branding. We had known each other for quiet sometime and I had earlier handled EazyERP’s PR too as an assignment. But in new role as Brand Advisor, I had to plan strategy for EazyERP Brand recall in SME Sector.
Like any other growing SME company, EazyERP too had limited budgets for branding. Therefore, as EazyERP already had bagged few well known names in Food Processing sector such as MDH, Ashok Masaley, R-Pure etc, it was decided to focus mainly on Food Processing sector in FY 2016-17. That led us to participate in mega food processing fairs such as ANAAPOORNA, Mumbai , AHAAR, New Delhi and also GulFood, Dubai.
Additionally, we did participate in important SME events across the country such as CII SME Global Summit, SME FUTURES- CNBC Series by The Guild etc etc.
In FY 2016-17, EazyERP has opened its offices in Mumbai, Ahmedabad, Bangalore and soon launching in Chennai, Hyderabad as well as Kolkotta. Internationally the company is all set to launch its first international office in Dubai.
The new FY 17-18 starts with great hope to make further inroads into Food Processing sector as well as Garment Exports & Pump Industry ( Ahmedabad & Coimbatore). Additionally, EazyERP is now focussing on its growth in AMEA region that is Asia, Middle East & Africa.
To me, it has been quiet a satisfying year and lot of opportunities to continue to learn and network with SME community. Being Brand Advisor with growing SME company led by young and dynamic entrepreneur ,with innovative ideas gives me lot of happiness & satisfaction. What’s more, I am able to use my knowledge & networking of years in PR & Media & SME Sector to practical use for the growth of SME company.
On personal front, I continue to mentor few startups, also look forward to travelling abroad few times in FY 2017-18 and have plans to launch a media portal for SME sector.